Brand essence and storytelling: Overcoming the noise with simple.
Today, in our highly digital and socially connected world, brands around the globe are harnessing the power of storytelling to build audiences and move markets.
This is the most exciting time in the history of human communication. The access, possibilities and worldwide reach are unprecedented.
This presentation for SAP takes a quick run through the history of storytelling from the dawn of history up to the modern day. It includes a subjective set of great brand stories, from print, to T.V., to digital.
Here is the complete presentation via Slidshare. Also, the links to the embedded videos are included below.
Apple 1984 – https://www.youtube.com/watch?v=OYecfV3ubP8
Toms – https://www.youtube.com/watch?v=7MV3HWQHl1s
Google – https://www.youtube.com/watch?v=mpOjnXcy8NE
P&G – https://www.youtube.com/watch?v=57e4t-fhXDs