Forget 2020?

Julie Roehm, Cheif Experience and Marketing Officer at Party City was featured in a podcast with Alan Hart from a.list. In the interview Forget 2020? Party City And Julie Roehm Have Made The Best Of It And More, Alan and Julie discuss Julie’s unusual path to where she is today. Julie delves into how she views every challenge as an opportunity rather than an obstacle.

Julie takes Alan and the listeners on the journey of her marketing career — her unique experiences in various industries have molded her to be a fantastic marketeer. Julie’s out-of-the-box thinking has allowed her to be creative in her marketing techniques and simultaneously stay true to her thumb rule “culture eats strategy for lunch.”

Julie then speaks about the challenges presented by the pandemic to Party City, and how she handled them to thrive instead of just survive.

Finally, Roehm talks about the importance of knowing “yourself and the kind of environments you’re going to thrive in!”

You can listen to the entire podcast here.